In this article, we will reveal the Top European Cities for an upcoming Summer based on global reviews, so if you want to learn more, let’s dive into this article.
Top travel trends in Europe
2024 officially kicked off with excellent news for the tourism industry. After the good performance of travel in 2023, UNWTO (World Tourism Organisation) predicts international arrivals to jump back to pre-pandemic levels, depending on the economic pace, the evolution of geopolitical issues such as the war in Ukraine, and the recovery of tourism in Asia and the Pacific region.
But don’t get it wrong. It is, by no means, a fairy-tale scenario. Destinations are more willing than ever to work harder to attract tourists, while travel and hospitality enterprises are already reshaping the market by developing new products and increasing their efficiency through the latest technology. Meanwhile, travelers will continue seeking value for money as they search for and demand brand-new experiences.
Inspiration battelfield
Are travelers continuing to look for inspiration in the same places as before? Although travelers over 40 still prefer “traditional” sources of inspiration when making decisions, such as friends and family, representing 55.1% of travelers, the trend of looking to digital media and sources continues to grow: online review sites, online travel agencies, and travel company websites.
Instagram, Facebook, YouTube, and TikTok are among the top three preferred sources of travel ideas. Still, TikTok will undoubtedly increase its market share as younger generations prioritize this app over Google for regular searches and reviews of products and services. Virtual communities of travelers, short or hyper-brief video content, and live-streaming hubs (such as the one recently launched by Trip.com) are also starting to emerge on the horizon, so we strongly recommend that you keep a close eye on this trend.
©Travellyze blog
Cultural cities and top destinations
Nature is a strong motivator, but visits to cities worldwide have made a sprint in the past year, with arrivals up 58% by the end of 2022. Well-known countries such as Italy, Spain, and Portugal (with a solid cultural offering: art, architecture, and history) will continue to top European travelers’ preferences, but smaller countries such as Scotland and Austria will continue to grow.
Top 10 European Cities for the Summer (by international arrivals)
Lisbon is the most popular leisure travel destination, attracting European and American tourists. Serving as a center for Business meetings and a hub for traveling to other leisure destinations in Portugal, Lisbon has surpassed some of the most popular destinations in Europe in terms of international arrivals this summer.
London comes next, with a high number of arrivals from the U.S.
Paris, one of the most visited places in the world, is expected to have the third-highest number of international arrivals in summer 2024.
©eviivo
Top European Cities for the upcoming Summer – final words
We have shown you a few trends this year, and I’d like to hear your thoughts. Where are you planning to travel this year? Which city or which country? We’d be delighted to know more about your desires.
Article update, 15th of January 2024
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